Irwindale, Calif. – Ready Pac Foods Inc. is pleased to announce Ali Leon as Senior Director of Marketing within the Food Service division at Ready Pac. In her new position, Ali will be responsible for the development and execution of short and long term plans that leverage consumer, culinary and customer insights and future trends. Ali’s skills will be used to focus on delivering business/financial requirements and leading cross-functional teams to ensure delivery of products to meet consumer and customer needs.
Bringing over 30 years of Sales, Marketing, Product Development and Operations experience to Ready Pac’s Food Service division, Ali has a successful record in developing and introducing innovative new products, and crafting sales and marketing plans to meet company objectives. Prior to her new role, Ali held the position as the Vice President of Business Development & National Accounts at Fresh Connect LLC, where she helped to discover and develop new business opportunities in national chain foodservice and retail accounts on behalf of the company’s grower and shipper partners. Preceding her time at Fresh Connect, Ali sharpened her keen skills in the Fresh-Cut Produce Industry with Ready Pac, where she learned to enhance team efficiency and encourage cross-functional harmony. As a dedicated and resourceful team member, Ali began her career with Ready Pac in 1999 as General Manager of the Fruit Division, progressing to the role of Senior Director of Marketing within Fruit, Vegetables & Complete Meals in 2005, and later advanced to the position of Vice President of Food Service for National Accounts, where she resided until 2012.
“Ali is a stellar example of what hard work and creative insight can get you in the produce industry,” said Ready Pac’s Sr. Vice President of Marketing, Barb Dan. “Her tenacity in implementing key functional initiatives during her time with Ready Pac made an impact that still affects the way we do business every day. I am thrilled to see Ali return to the Ready Pac team, and we’re eager to leverage her knack for innovation in Food Service to continue moving our business forward.”
For additional information about Ready Pac’s Food Service Division, including information about other integral business channels, visit http://www.readypac.com/business-channels/.
COMPANY BIO: California-based Ready Pac is a premier producer of convenience fresh foods, including fresh-cut produce. With processing facilities throughout the United States, Ready Pac’s award-winning salads, snacks, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America. For more information, visit www.readypac.com.
Source: Ready Pac
