WEST SACRAMENTO, Calif.–Raley’s announced the next evolution of their one-of-a-kind label transparency tool, Raley’s Shelf Guide. With the expansion to 23 total icons and the addition of new categories, Raley’s Shelf Guide goes further than any other shelf tag program to help people easily recognize which products meet criteria for their own health and wellness journey. Informed by real customer data and backed by science and nutrition experts, Raley’s Shelf Guide now helps even more customers more easily navigate nutrition facts, processing claims and ingredient labels right at the shelf and online for thousands of products.
Consumers are more health-conscious than ever with a growing trend towards healthier cooking, eating and lifestyle habits, but complicated and confusing food and household product labels remain one of the biggest challenges to selecting better choices. According to Spoon Guru, 54% of grocery shoppers want retailers to do more to encourage healthy eating.1
“Consumers have the right to know exactly what they are eating, putting on their bodies or using in their homes. We are looking into a more holistic wellness approach when navigating the aisles,” said Yvette Waters, MS, RDN, CISSN,Raley’s Nutrition Strategist & Brand Influencer. “Raley’s has enhanced standards of what customers should expect from their local grocer. We want to give customers easy access to better options for a healthier lifestyle and provide greater transparency in labeling of products on our shelves and online.”
Raley’s takes the guessing game out of label reading, to help customers easily recognize which products meet the criteria for their own health and wellness journey. The 23 new and updated icons, including the addition of new non-food categories, are tailored to the specific health attributes Raley’s consumers are seeking:
- Food & Beverage icons: Nutrient Dense, Clean Label, Plant Based, Carb Friendly, Gut Health, Sustainability, No Added Sugar, Keto (Ketogenic) Friendly, Heart Healthy, High in Protein, Organic, Vegan, Whole Grain, Gluten Free, Non-GMO, Grain Free, and Kosher.
- Health & Beauty and Household icons: Paraben Free, No Added Fragrance, Clean Label, Sulfate Free, Phthalate Free, Sustainability.
- Pet Care icons: Grain Free, Meat as 1st Ingredient, High in Protein, Gut Health, Organic, Non-GMO, Raw, Gluten Free.
Raley’s Shelf Guide shines a light on ingredients, processing and nutrition right at the shelf and online – making it easier to find better-for-you options that fit customers’ dietary needs and lifestyle preferences. Raley’s spent a year conducting substantial analysis through Nielsen data, grocery trends, and data driven by customers that show the growing demand for products using more sustainable and natural ingredients within these categories. Raley’s also partnered with Label Insight, the industry leader in powering product attribute-driven growth across the consumer-packaged goods (CPG) ecosystem, to review product information, including ingredients and certifications. This rich data was used to develop a set of custom attributes for the Raley’s Shelf Guide.
“We’re excited to continue our partnership with Raley’s, to evolve their Shelf Guide program from its very beginnings to this next stage,” said Ronak Sheth, Label Insight’s CEO. “As a true retail innovator in product transparency, Raley’s is maximizing the intersection of Label Insight’s rich data set with the consumer’s dual need for convenience and product insights. We’re looking forward to our continued collaboration.”
Raley’s Shelf Guide is fully integrated to both the in store and online shopping experience. In store, customers have access to up to 9 attributes on an individual product shelf tag. Online customers can use the Raley’s Shelf Guide icons as filters when ordering for pick-up or delivery to only view products that match their preferred way of shopping. More than two-thirds of the items in center store have at least one icon. Raley’s customer education campaign includes several animated videos that brings the Shelf Guide attributes to life.
About Raley’s
Raley’s is a privately-owned and family-operated customer experience grocery company headquartered in West Sacramento, CA. Raley’s stores are the destination for the best fresh products, affordable offerings and personalized service. The company’s commitment to infusing life with health and happiness by changing the way the world eats, one plate at a time, has made it a trusted source for food, nutrition, and wellness. Raley’s strives to enhance transparency and education in the food system in order to help customers make more informed, healthy food choices. Raley’s operates 129 stores under five banners: Raley’s, Bel Air Markets, Nob Hill Foods, Food Source, and Market 5-ONE-5. Making healthier offerings accessible to everyone, Raley’s has expanded beyond the store to operate grocery curbside pick-up and delivery in their nearby communities. Visit at www.raleys.com.
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1 2019 Spoon Guru Study; https://www.nutraceuticalsworld.com/contents/view_breaking-news/2019-06-18/nearly-three-quarters-72-of-americans-confused-by-nutrition-labels/
