For fans of customer loyalty programs who don't want to carry another card, Publix is launching a website that allows shoppers to register for special offers.
Publix CEO Ed Crenshaw, speaking at the University of Florida's Retail Smarter Conference last week in Orlando, said the new site will help the company gather information and communicate with its customers without swiping a card at the register.
Publix officials aren't saying much about the site except that it will be tested at some stores in the next few months and be similar to the online baby, pet and wine clubs. Based on customers' profiles, shoppers will be able to get customized notifications about deals and coupons on their smartphones when they enter a store.
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