Monterey, California–More than 1,800 attendees are expected to convene in Monterey, California, July 24-26 to network and discuss emerging trends facing the fresh produce and foodservice industries. The event, now in its 34rd year, is the only event completely focused on fresh produce in foodservice.
This year’s education will feature insights from star chefs Chef Hugh Acheson and Chef Jet Tila to help deliver education and discuss menu and flavor trends. Chef Acheson, a Bravo! Top Chef Judge and James Beard winner, will discuss how food television, cooking magazines and recipe websites influence what consumers purchase. Chef Tila and Chef Gerry Ludwig will detail menu trend forecasting that puts produce in the center of the plate – highlighting vegetable-centric and ‘root-to-stem’ dishes.
A committee of fresh produce and foodservice professionals steered the development of this year’s conference, refreshing both the education and networking experience. Fritz Stelter, president of Field Fresh Foods and Jeff DeBoer, senior director of produce sourcing for Sysco, led the committee as co-chairs.
“It was an honor to watch such a diverse group of industry volunteers work together tirelessly on recharging this event, and ensuring it provides a great opportunity for the entire supply chain to connect, learn, talk shop, and enjoy Monterey to its fullest,” says Stelter.
“I’m confident that attendees and exhibitors will walk away with actionable learnings and an enriched network. It’s a great way to connect the foodservice industry with the produce industry and focus solely on getting more produce onto menus and plates,” says DeBoer.
This year’s conference will also be home of the Hands on Fruit and Veggie Training. Under the instruction of Jill Overdorf, corporate executive chef and director of business development at Coosemans LA Shipping, participants will learn about growing regions and seasons for produce, understand best storage and handling practices, and develop proper prep techniques for 4-5 fruits and vegetables.
To learn more about this year’s PMA Foodservice Conference, visit www.pma.com/events/foodservice.
About Produce Marketing Association (PMA)
Produce Marketing Association is the leading trade association representing companies from every segment of the global produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. For more information, visit www.pma.com.
Source: Produce Marketing Association (PMA)
