Pizza Hut Hopes New Headquarters Will Help Bolster Innovation

PLANO, TX — A series of opaque white sliding partitions separates the focus group area from a mammoth test kitchen at the new Pizza Hut headquarters.

If taste testers sense too much oregano or not enough basil, chefs, watching on video monitors, can incorporate changes in time for another round of sampling by the same group.

A process that earlier would have taken weeks is reduced to minutes.

As pizza players throughout the country scramble to put new twists on a dish that dates back centuries, the country’s largest pizza chain is looking to its new digs — which were officially dedicated Tuesday — to help boost inspiration and innovation.

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