CINCINNATI Procter & Gamble Co. is getting a digital divorce from Kroger Co., severing the online coupon program the two Cincinnati-based companies began two years ago.
P&G e-mailed customers this week to say they won’t be able to download “eSaver” paperless coupons for Pampers diapers, Tide detergent and other products to their Kroger loyalty cards after Dec. 31. The company also said the coupons should be redeemed by Dec. 31.
P&G and Kroger first tried out digital coupons two years ago. Kroger also has teamed with AOL’s Shortcuts, Cellfire and P&G rival Unilever on digital coupons and said it’s talking with other potential partners.
To read the rest of the story, please go to: Associated Press
