The wobbly economy is contributing to a rush by millions of online shoppers to a decidedly low-tech business: coupons.
The number of people scouring the Internet in search of coupons that they can print and present to retailers, or codes that provide them with discounts on retail sites such as Amazon.com, is up sharply.
Leading coupon websites reported record traffic on Cyber Monday. RetailMeNot had 1.1 million visitors, up 57% from a year ago. CouponCabin was visited 400,000 times, up 65% from a year ago. And BradsDeals.com said traffic was up 174%, to 16,000 visitors per hour.
The growth has picked up since summer, when 44.1 million adults printed coupons they found on websites. That’s a 21% increase from the same period last year, says market researcher Experian Simmons.
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