Paul Allen has a new cause: the sustainability of fish, in the oceans and on your restaurant plate.
To that end, Allen has unveiled Smart Catch, a program certifying restaurants that commit to serving sustainable fish. To earn Smart Catch approval, restaurants will have to serve or be on their way to serving 90 percent sustainable fish. They’ll be listed on the website smartcatch.fish and receive a logo sticker to display in their window. (Establishments attaining 100 percent get a special label.)
Two-thirds of the seafood consumed in the U.S. is eaten in restaurants, so it’s a formidable task. But Smart Catch is starting somewhat small, with a few dozen restaurants in Seattle initially participating, including big fishhouses like Chandler’s Crabhouse and Ray’s Boathouse, as well as newer spots like the Walrus and the Carpenter, Sushi Kappo Tamura and Single Shot. (The current list is on the website.)
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