Achieving a good diet requires access to nutritious food, but it also requires good choices from among the many thousands of products available at grocery stores and other food retailers – a real challenge for consumers. How can we shape a store environment that makes healthy choices easier?
Researchers working with the Food and Nutrition Service recently conducted a thought experiment to encourage healthy purchases in the Supplemental Nutrition Assistance Program (SNAP). The researchers asked a number of leading experts to imagine a labeling system in place that clearly identifies the healthiest options in the stores, and develop strategies to promote them, especially for shoppers with limited resources. The strategies had to be feasible, sustainable, cost-effective, and appealing to all stakeholders: food manufacturers, food retailers, and consumers. The study team first identified key characteristics of labeling systems — including the need to inform consumers without requiring complex interpretation, and to align with retailers’ and manufacturers’ competitive strategies and business practices.
With these considerations in mind, the team outlined six strategies to use a labeling system to encourage healthy choices. Some were financially-focused, providing a rebate back for every SNAP dollar they spent on healthful items, effectively reducing the price of these foods. A different approach encouraged retailers to offer 2-for-1 deals on healthy products or on pairs of healthy items that often go together (for example, healthy cereal and bananas). These kinds of promotions are commonly used and proven effective, but often promote less healthy products in the store.
To read the rest of the story, please go to: USDA Blog
