Sales of organic food and drink products have bounced back, rising by 4% last year at a time of tumbling food prices and spending.
Shoppers spent an extra £1.4m a week on organic products and the organic market exceeded £1.86bn – bringing sales levels back to the levels of 2009 – according to a report by the Soil Association, the organic industry trade body.
Dairy products and fresh fruit and vegetables were the most popular organic purchases. More than a quarter of spending on organic products (27.9%) is in the diary aisles, with yoghurt sales increasing by 13.8% and milk by 2.9% – in stark contrast to the 3% contraction of the non-organic dairy market.
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