It seems there’s an appetite for doing everything through social media – including ordering dinner.
Andover, Mass.-based firm Exit41 has created a social media tool that lets Facebook users search for their favorite restaurants and then order their dinner through the social networking site. Once the order is placed, customers can get food delivered or pick it up.
The firm, which has signed up five restaurant clients so far, including Boston-based Bailey & Sage, said it expects to have 50 customers using the social ordering service in two months.
According to the firm, the Facebook ordering tool not only allows restaurants to monetize their Facebook fan pages, but it also allows Facebook friends to share which restaurants they like by sharing their favorite menu items or hitting the “like” button.
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