As Greta Thunberg heads back to Europe from the U.S. after radicalizing a generation, entrepreneurs are quickly realizing there is a zeitgeist to be gotten hold of here. With food production a major contributor to climate change, it’s no surprise then that on-demand food startups are appearing to cater to this new audience.
Simple Feast launched its plant-based food product in early 2017 and since then has developed a fast-food range that is catching the climate and taste fashion wave.
The company has now raised a total of $33 million in a Series B round led by U.S.-based venture capital firm 14W, with a number of other existing investors participating, including Europe’s Balderton Capital, which is increasing their investment in the business.
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