Officials Fear Consumers May Get Lost Among Recalls

McDonald's asked customers to return 12 million glasses emblazoned with the character Shrek. Kellogg's warned consumers to stop eating 28 million boxes of Froot Loops and other cereals. Campbell Soup asked the public to return 15 million pounds of SpaghettiOs, and seven companies recalled 2 million cribs.

And that was just a fraction of the products recalled in the United States last month alone.

Government regulators, retailers, manufacturers and consumer experts are concerned that recall notices have become so frequent across a range of goods — foods, consumer products, cars — that the public is suffering from "recall fatigue."

In many cases, people simply ignore urgent calls to destroy or return defective goods.

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