Washington, D.C. – The National Restaurant Association today announced that it has partnered with GuestMetrics, LLC on business intelligence solutions designed exclusively for the hospitality industry that will help member restaurants with both revenue generation and cost management.
“GuestMetrics will provide our members with a host of tools that will provide insights and analytics into their business to help reduce operating expenses, increase traffic and improve profitability,” said James Balda, Senior Vice President, Innovation and Business Development, National Restaurant Association. “The GuestMetrics’ team has tremendous experience advising leading operators in the industry, providing insights to inform strategic decisions using real data from on-premise.”
GuestMetrics’ suite of products includes its GuestSnapshot tool that is complimentary to NRA members, as well as its Business Intelligence, Category Management, and Benchmarking solutions, which have exclusive NRA member-only discounted prices. These offerings provide invaluable insights to operators of any size and concept, allowing them to benchmark themselves against the thousands of other locations in the GuestMetrics system across multiple dimensions such as region, day-part, time of day, pricing by specific menu items, and menu item mix. All data is kept confidential at the brand level.
“We are truly excited to be announcing this strategic partnership with the NRA,” said Brian Barrett, President of GuestMetrics. “Working together, we are going to enable NRA members to make fact-based decisions, giving them a strategic edge in an industry that is constantly evolving.”
Operators interested in learning more may stop by the NRA Booth (#6600) at the National Restaurant Association Restaurant, Hotel-Motel Show, which runs May 18-21 in Chicago.
GuestMetrics is a sponsor of the NRA’s Marketing Executive Study Group, which holds its annual spring meeting this week ahead of the NRA Show in Chicago.
About National Restaurant Association
Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which comprises 980,000 restaurant and foodservice outlets and a workforce of more than 13 million employees. We represent the industry in Washington, D.C., and advocate on its behalf. We operate the industry’s largest trade show (NRA Show May 18-21, 2013, in Chicago); leading food safety training and certification program (ServSafe); unique career-building high school program (the NRAEF’s ProStart); as well as the Kids LiveWell program promoting healthful kids’ menu options. For more information, visit Restaurant.org and find us on Twitter @WeRRestaurants, Facebook and YouTube.
About GuestMetrics LLC
GuestMetrics, LLC is revolutionizing how the hospitality industry operates. Despite the dawn of the Digital Age having begun more than three decades ago, the hospitality industry essentially functions the same way it did centuries before. GuestMetrics has cracked the code by collecting billions of dollars in sales from tens of thousands of restaurants, and turning billions of raw transactions into intelligible data that is fundamentally transforming the business operations of everyone from the independently-owned bar/restaurant on the corner, to multi-national chains, to the food & beverage companies that supply them. Please visit www.guestmetrics.com for more information and to arrange for a free demonstration.
Source: GuestMetrics LLC
