Colchester, VT — MyWebGrocer, leading provider of digital grocery services, will power digital services for Marsh Supermarkets, a homegrown Midwest food retailer with 97 locations. Marsh will now offer their customers a completely integrated digital platform across web, mobile and social media channels.
Web
MyWebGrocer’s digital shopping solution will allow Marsh customers the ability to select and purchase groceries from the comfort of their computer. Shoppers will have access to planning tools including online circulars, personalized shopping lists and recipes. Online circulars offer shoppers an easy way to stay informed about sales and specials that are relevant to them at their local store. The circulars are also integrated with a customer’s shopping lists and recipes, offering an interactive and seamless shopping experience.
Mobile
Customers that like to shop on their mobile device can enjoy an experience that parallels that of the website. The planning tools easily integrate from computer to mobile, so that items added to a shopping list on one platform are automatically updated on the other. Shoppers will be able to access Marsh’s planning tools via an Android or iPhone Application or through the mobile web at m.marsh.net.
Social Media
Marsh customers also have the option to access the weekly circular via Marsh’s Facebook to find specials at their local Marsh store. Shoppers will be able to click on the special items scrolling by and add them to their shopping list or find recipes for on sale items.
Curt Alpeter, Executive Vice President for MyWebGrocer, notes that, “The benefits of Marsh’s investment in an integrated web, mobile, and social media shopping platform will be immediately evident to their customers, who can now shop with a whole new level of convenience and customization. Allowing customers to shop how and when they want to, and with a variety of powerful shopping tools, will lift customer loyalty and same store sales.”
John Kelly, VP of Marketing for Marsh, is looking forward to making grocery shopping an easier, more fun and convenient experience for their shoppers. “Our partnership with MyWebGrocer allows us to connect with our customers through the platforms they use every day – web, mobile and social media. The fact that these platforms integrate seamlessly gives us confidence that our shoppers will love the digital grocery shopping experience.”
Marsh joins 112 other grocery retailers that use MyWebGrocer services, available at MyWebGrocer.com.
About MyWebGrocer
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands. MWG creates and manages digital solutions for clients including websites, digital media, online circulars, email marketing initiatives, mobile applications, social media strategies, and customer acquisition programs. MyWebGrocer works with 113 retailers nationally, representing 8000 stores and 141 billion dollars annually, and operates the largest grocery ad platform in the nation. www.mywebgrocer.com
About Marsh Supermarkets
Headquartered in Indianapolis, Marsh operates 97 supermarkets in Indiana and Ohio. The largest pharmacy chain based in the state of Indiana, Marsh has forty pharmacy locations. Marsh has the distinction of being the first grocery store in the world to use electronic scanners to ring up purchases. Nearly 8,000 employees serve two million customers weekly.
Source: MyWebGrocer
