There are more than 450 muffin menu items listed on the menus of 175 school districts in three grade levels. FlavorTrak has identified 39 unique muffin flavors. Naturally all 39 flavors cannot be promoted. Some flavors are more popular than others. These are the ones that should be promoted most. For someone in the baked goods business this is good to know. Analysis of menu item counts reveals there are seven good selling muffin flavors.
The BenchMark Report on Muffins provides basic information on flavor popularity and menu performance. Five menu performance measures are provided in the report for the muffin category and for each leading muffin flavor. As measures of popularity, it is important to look at what is listed on the menu, but also how frequently the item is listed in the month. A menu listing frequency of 4.0 says the item is listed four times in a four week menu cycle.
Baked Goods in aggregate have a menu listing frequency of 4.7 times per month, burgers 3.8, cereal 10.6 and fruit sides 5.1.
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