TAMPA — For two years, Winn-Dixie sold Mike's Pies under the grocer's label.
The pies sold well. But this year the supermarket changed its mind: Mike's Pies would be sold as Mike's Pies. Now the made-in-Tampa pastries sport the company's lime green label at more than 500 Winn-Dixie bakeries, where a 9-inch pie sells for $7 to $8.
Now Winn-Dixie is selling more of Mike's Pies. Sales are up 57 percent for the company, which employes 64 people locally and makes up to 30,000 pies a week.
"They realized it's a better opportunity to sell our brand rather than theirs," said Mike's Pies owner Michael Martin.
To read the rest of the story, please go to: Tampa Bay Times