WALKER, MI — Meijer Inc. plans to make the majority of a newly launched store brand products USDA organic to appeal to millennial moms.
The Midwest retailer is merging its Meijer Naturals and Meijer Organics brands into True Goodness by Meijer. The retailer will continue its Meijer private-label as well.
The two brands apparently were a headscratcher for shoppers who couldn't decipher which was the healthier choice.
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