The expansive McDonald's menu is undergoing a makeover. Out will be some low sellers; in will be leaner breakfast fare.
In a memo sent to franchisees, the Oak Brook-based chain signaled the impending demise of the Big N' Tasty, Mac Snack Wraps and the fruit and walnut salad, among other items. At the same time, McDonald's is gearing up for a planned national rollout in January of an oatmeal breakfast, currently being test-marketed.
The menu moves, particularly the new breakfast offering, could prove healthy for customers' waistlines and McDonald's bottom line, according to Morningstar restaurant analyst R.J. Hottovy.
"There is a general perception that breakfast foods are unhealthy and we're seeing increasing consumer demand for healthy alternatives," Hottovy said.
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