A 33-year veteran of the lobster business in the Maritimes thinks he may have stumbled upon a way to help the struggling industry during a recent trip to a McDonald's drive-thru.
With a few culinary upgrades, Stewart Lamont thinks the fast food giant's McLobster sandwich could be the key to a brighter future for the restaurant and the fishery.
Lamont, who spent decades selling the Atlantic delicacy abroad and tasting various lobster dishes, says a recent culinary experience got him thinking.
He stopped at the McDonald's in Dartmouth, N.S., and was pleased to see the annual lobster promotion was on.
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