It appears that McDonald's is testing one of its biggest changes in decades: using fresh beef instead of frozen patties.
According to multiple outlets, the fast-food chain has expanded its pilot program of fresh-never-frozen beef to include 328 North Texas restaurants. (The program was already in place in 14 restaurants in the Dallas/Fort Worth area, and 75 restaurants in Oklahoma.)
According to the local Dallas/Fort Worth McDonald's website, the restaurants are using 100% pure beef patties from North America that have never been frozen for their "Quarter Pounder" burgers. Additionally, burgers are supposedly cooked only when ordered, as opposed to being stock-piled in advance.
Of course, the expansion to using fresh beef could result in a great taste improvement and image boost to a company that is continuing to reinvent itself.
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