BERLIN – Chelsea, you are chocolate. Claim cappuccino, the East Village. Thank your Strawberry Fields, Central Park, for your flavor is strawberry.
Sorry, SoHo, but you are plain old vanilla.
These taste interpretations of four famous Manhattan neighborhoods come courtesy of German McDonald’s, which introduced cupcakes at many of its restaurants here on March 30. Although they are a staple of bake sales and birthday parties across America, cupcakes were all but unknown in Germany until recently.
To sell the unfamiliar treats to German consumers, McDonald’s chose to push its connection to New York, home to high-end cupcake shops like Magnolia Bakery, which even some Germans know from dubbed reruns of “Sex and the City.”
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Photo by Oliver Hartung for The New York Times
