Wisconsin is known for many things – great people, gorgeous lakes, cheese, Packers, and the game-day staple brats. After becoming a fan favorite during a run in spring of 2016 in SE Wisconsin, McDonald’s is again partnering with the expert in bratwurst. For a limited time only, McDonald’s is adding Johnsonville brats to more McDonald’s restaurant menus throughout Wisconsin and Michigan during the November and December months.
“We really loved the idea of serving a menu item that our customers can get exclusively in this part of the country,” said Dennis Thiel, owner of several McDonald’s restaurants in Wisconsin. “Customers loved them in the spring, and we couldn’t pass up the chance to serve brats during the fall weather – and the football season.”
To create a true experience of “eating like a local,” McDonald’s joined forces with the Green Bay Packers. Reintroducing Johnsonville brats to the McDonald’s menu coincides perfectly with the height of football season. Combining a favorite Wisconsinite food with Wisconsin’s favorite team is a perfect match. Now, customers can enjoy Johnsonville tailgate flavor from their nearest McDonald’s drive-thru.
“We are thrilled to once again be a part of a Wisconsin food story by returning our namesake product to McDonald’s stores here in the state,” said Sarah Babb, marketing manager for Johnsonville’s Foodservice business. “It was fun to see what a large hit the Johnsonville Brat was with McDonald’s customers earlier this spring, and we intend to deliver again in terms of taste and value for them.”
The Johnsonville brats will be served in traditional style –- on a brat bun with ketchup and mustard and will be featured as part of the 2 for $5 lineup for a limited time beginning on November 7.
“We’re always looking for ways to expand our commitment to the state and to our fellow Wisconsin-based companies, so we’re really proud to serve Johnsonville brats in our restaurants. We can’t wait for what’s next,” said Thiel.
About Johnsonville
Johnsonville, based in Sheboygan Falls, Wis., is the leading bratwurst brand in the United States after getting its start 71 years ago as a small butcher shop in the town that bears the company’s name. Founded in 1945 by the late Ralph F. and Alice Stayer, the company remains privately owned today and employs approximately 1,600 members. The family-owned company distributes its product in more than 40 countries and in 125 professional, college and semi-pro sports stadiums throughout the U.S. For additional Johnsonville company information, the latest recipes and contests, visit www.johnsonville.com.
About McDonald’s
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. For information on local special events and offerings from McDonald’s of Northeastern Wisconsin and the Upper Peninsula, please follow us on Twitter @McD_NEWUP.
Source: Johnsonville