ROSEVILLE, Calif. — Marsh Supermarkets, LLC, a leading supermarket chain in Indiana, is partnering with Revionics to better price and promote based on Revionics customer-centric, demand management pricing platform. Leveraging Revionics advanced pricing analytics and scenario planning capabilities, Marsh will fine-tune their price strategies and promotional events to appeal to localized markets, with the goal of building sales and customer loyalty in a difficult economy.
Headquartered in Indianapolis, Indiana, Marsh operates 98 Marsh Supermarkets and 4 OMalias Food Markets in Indiana and Ohio. Founded in 1931, Marsh is known for their unwavering commitment to excellence in customer service and their innovative merchandising strategies. Marsh has the distinction of being the first grocery store in the world to use electronic scanners, and continues to show thought leadership with their customer loyalty program, Fresh IDEAs, online shopping, and their extensive list of in-store services. With the launch of price and promotion optimization, Marsh will clearly understand demand and price sensitivity by item and by store, enabling more customer-centric merchandising techniques.
Revionics was chosen as our partner for price and promotion optimization because of their ability to easily relate their solutions to our business needs, said Roy Kipp, Senior Vice President of Merchandising at Marsh. Their current customers had great things to say about their service, we liked the look and feel of their solution, and we liked the team Revionics brought to the table. Were excited about our future partnership.
Marsh Supermarkets is an institution in Indiana, and truly understands customer service, stated Todd P. Michaud, President and CEO of Revionics. Revionics is committed to helping them better service their customers through the use of our price and promotion technology. Were honored to have them on board.
Source: Revionics, Inc.
