Lowes Foods, trailing badly in the Triangle supermarket wars, is staking its future on its past.
This fall, while closing down poorly performing stores and remodeling others to look like upscale markets, the Winston-Salem-based supermarket chain is ramping up an advertising campaign that portrays itself as the homegrown grocer in North Carolina.
“You can’t fake local” is one of the slogans in the new ad campaign.
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