The big yellow sign at the entrance to the new Valu King grocery store in Johnstown's Westwood Plaza seemed to be an instruction manual on what to expect when shoppers get inside.
"We only offer products that are great deals." "We keep advertising to a minimum." "We encourage you to bring bags. We have bags available for a small fee." Oh, and the store does not take checks.
Everything new takes getting used to, but this low-price, limited-selection experiment by O'Hara grocery chain Giant Eagle hasn't confused shoppers as much as officials feared when they opened their first Valu King in late 2008 outside of Cleveland.
"This is a real departure from what you would get in a traditional retail store," said John Tedesco, senior vice president for Valu King. It took the customers all of about five minutes to figure it out, he said.
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