BERLIN – German discounter Lidl, which has expanded rapidly in Europe to become one of the continent's biggest retailers, has replaced its chief executive for the second time in less than three years because of differences over strategy.
Lidl has promoted Dane Jesper Hojer to the CEO role, replacing Sven Seidel who had taken charge in March 2014, the Schwarz Group, the owner of Lidl, said in a brief statement.
Seidel, 43, was leaving because of unspecified differences over strategy, according to the family-owned Schwarz Group.
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