Kroger Co. is getting into the wine delivery business.
The nation’s biggest supermarket company has partnered with Drinks Holdings Inc. to offer home or office delivery to customers in 14 states, with additional locations to be added in coming months. The wines — from regions including California, Italy, France and Spain — cost between $10.83 and $16.67 a bottle and come in six- and 12-bottle assortments.
Retailers are ramping up their wine and spirits offerings to generate additional sales as customers, particularly millennials, seek more affordable liquor options beyond beer.
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