Instacart is slashing prices as the war against Amazon heats up.
Instacart, an online grocery delivery service that pairs customers with personal shoppers to deliver groceries to their homes, has quietly reduced the price of its annual Express membership and non-membership delivery fees, a spokesperson for the company confirmed to Business Insider on Wednesday.
Customers now pay $99 a year rather than $149 for the Express membership, which offers free delivery on orders over $35. Non-Express delivery fee charges have been cut from $5.99 to $3.99.
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