CHICAGO & PETACH TIKVA, Israel — IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced today that it has entered into a strategic alliance with Freshub, the pioneer of Smart Kitchen Commerce solutions that brings together grocery retailers and appliance manufacturers to make the IoT-driven Smart Kitchen a reality. The new relationship will enable IRI and Freshub to provide retailers with relevant, dynamic and actionable information based on traditional data sources, as well as IoT-based data sources.
“This strategic alliance with Freshub will combine IRI’s unmatched consumer data assets and expertise in analytics with Freshub’s Smart Kitchen commerce data to present unprecedented new opportunities for marketers to better understand the shopping decisions consumers are making in their homes,” said IRI Retail President David Hoodis. “Retail and CPG companies can more rapidly adapt to the demands of today’s connected consumers by offering effortless and efficient shopping experiences.”
“Embedded in the appliances of some of the world's most prominent connected kitchen device manufacturers, Freshub technology offers consumers the ease and convenience of adding products to digital shopping carts simply by scanning product bar codes or using via voice commands,” says Freshub Chief Executive Officer Iri Zohar. “We provide presence in consumer homes at the critical point of purchase decision-making, complementing and seamlessly enhancing any existing shopper experience.”
In connection with this alliance, IRI and Freshub clients will now have the ability to target household-level product recommendations and enjoy direct access to rich “alternative products” suggestions. The relationship also will spur development of a range of additional innovative features, such as product-level health indicators.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, GuestMetrics, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Neustar, Oracle, Place IQ, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision and others.
About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.IRIworldwide.com.
About Freshub
Freshub is a leading Smart Kitchen Commerce ecosystem business adviser, technology provider and systems integrator. The company brings grocery retailers and appliance manufacturers together to make the smart kitchen a reality, offering direct access to online supermarkets via such kitchen appliances as connected microwaves, countertop music players and smart bins. Consumers can add products to their digital shopping carts by simply scanning grocery items and packages in front of appliances or naturally issuing voice commands.
For more information, visit http://www.freshub.com.
Source: IRI
