SAN FRANCISCO — Let’s take a trip to crazy town, shall we, and pretend for a moment that we are in a precarious tech industry bubble. Imagine, for the sake of argument and not because this could possibly be true, that the rising valuations of the largest start-ups are unsustainable. O.K., now consider the following: If we are in a bubble, which of today’s start-ups is the modern-day Webvan or Pets.com? A decade from now, which company will we look back on and wonder, what on earth were we thinking?
One top candidate might be Instacart, a company that uses smartphones to deploy a battalion of personal shoppers to buy and deliver groceries to people’s homes. Instacart shows great promise — its founders and investors believe it could provide employment to tens of thousands of workers, improve the reach and financial prospects of small and large physical grocery stores, and eliminate what many people consider the drudgery of grocery shopping.
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