Five months after launching a pilot program with the iconic White Castle fast food chain, Impossible Foods is taking its meatless burger substitute to every one of the company’s restaurants.
With the rollout, White Castle becomes the largest fast food chain to include the Impossible Burger on its menu and the largest customer for the purveyor of beef-like meat substitutes.
At a low, low cost of $1.99, the Impossible Slider does achieve the near impossible of bringing a processed vegan food option to consumers at a price point that everyone can afford.
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