Madison, WI – Online grocers are projected to account for 11% of food purchases by 2025, according to Nielsen and Booz and Co., a trend that illustrates the continued emergence of online and mobile channels where consumers can shop and schedule pick up or delivery of their orders right from their Web-connected devices.
This and dozens of other consumer and food industry trends in supermarket fresh departments are detailed in What’s in Store 2015, the 29th edition of the annual trends publication of the International Dairy-Deli-Bakery Association™ (IDDBA). It’s composed of six comprehensive chapters: State of the Industry, Consumer Lifestyles, Bakery, Cheese, Dairy, and Deli.
Among the findings reported:
- The global online grocery market is projected to reach $100 billion by 2018, according to The Boston Consulting Group.
- Of the top 75 US grocery retailers, just over one-third offer some type of e-grocery service, according to Bill Bishop, Brick Meets Click.
- Click-and-collect and “drive” concepts, successfully implemented in European markets, is being tested by the grocery industry in the United States and Canada.
- Two out of five online shoppers want to receive real-time offers on their smartphones while they shop, and one-third would like to use their smartphones as an in-store navigation tool to help them locate products, according to Planet Retail.
- Greater future use of augmented reality apps, where shoppers can use their smartphones to pinpoint exactly what they’re looking for or speak the name of a specific product in-store and the app would show specifically where to find it, according to futurist Daniel Burrus.
As reported in IDDBA’s latest research, Engaging the Evolving Shopper: Serving the New American Appetite, today’s shoppers live in an environment where the once-clear divisions between online and offline are increasingly blurred. From laptops to smart phones and beyond, shoppers have seamlessly integrated technology into their lives, fundamentally altering the way they engage with the world around them, including how and what they eat.
“As our independent research and industry trends reveal, online shopping options are becoming an increasingly important channel as consumers look for quick and convenient ways to purchase their groceries,” said Mary Kay O’Connor, VP Education, IDDBA. “Many of today’s online shopping programs are much more intuitive than in the past, providing seamless experiences that make it easier for shoppers to move away from their entrenched ‘brick & mortar’ shopping habits.”
The emerging online retail food channel provides new opportunities for stores to engage and connect with both current and prospective customers.
“Retailers must realize that shoppers want to engage with them in-store, online, and through mobile devices,” Tim O’Connor, VP, RetailNet Group, told IDDBA. “Digital is the enabler for shoppers, not just a transaction portal.”
What’s in Store 2015, our 29th edition, is a 224-page trends report that details consumer and industry trends affecting the in-store dairy case, cheese case, bakery, deli, and foodservice departments. Its 200+ tables, developed in cooperation with leading industry firms and associations, include department sales, per capita consumption, consumer preferences, system 2, UPC, and private label sales data. The purchase of What’s in Store 2015 includes access to What’s in Store Online, a collection of downloadable tables from the book, plus white papers and trends articles (many with accompanying downloadable tables) that offer supplementary in-depth trends information. Be sure to save time using our Reference Links—these are web homepage links to all of the businesses referenced in What's in Store 2015. The cost is $99 for IDDBA members and $399 for nonmembers, plus shipping and handling. For more information and to order, visit iddba.org/wis.aspx.
Engaging the Evolving Shopper: Serving the New American Appetite is IDDBA’s latest original research that explores the evolving U.S. shopper of fresh perimeter categories – dairy, deli, bakery, prepared foods, specialty cheese and specialty meats – through the lens of Millennials, modern eating, health and wellness, and digital engagement. This study provides insights and implications around: how Millennials are shaping food trends, particularly in fresh perimeter categories; how new demands of modern life are changing eating culture, enabling meals and snacks to happen anytime and anywhere, shaping how shoppers think about the fresh perimeter; how health and wellness trends have redefined how shoppers see the role of food in their lives; and how technology has become integrated in shoppers' lives as they seek information and inspiration both in-store and digitally for deeper engagement with their foods. The research is free to members and $795 for nonmembers, plus shipping and handling. For more information and to order, visit iddba.org/engagingevolvingshopper.aspx.
About IDDBA: IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the Dairy-Deli-Bake seminar and expo, leading-edge research, free training programs, management tools, and an annual trends report, What’s in Store 2015. For more information, contact IDDBA at 608.310.5000 or visit our Website, www.iddba.org.
Source: International Dairy-Deli-Bakery Association™ (IDDBA)
