Hyundai Motor Group Serves Up Culinary Innovation with Chef Corey Lee as New Restaurant ‘Na Oh’ Leads Unique Customer Experiences in Singapore
June 14, 2024 | 2 min to read
Hyundai Motor Group is set to open a new Korean restaurant, Na Oh, led by Chef Corey Lee, on June 15 at the Hyundai Motor Group Innovation Center Singapore. Na Oh, meaning 'moving from inside out,' serves as a cultural hub showcasing Korean cuisine and artisanship. Chef Lee's inaugural summer menu features innovative dishes like Mulhwe and Naengmyun. Alongside this, HMGICS will resume customer experience programs, including a free CX Discovery Tour. Reservations are recommended.
SEOUL, South Korea and SINGAPORE — Hyundai Motor Group (the Group) is excited to announce the opening of a new Korean restaurant, ‘Na Oh,’ with world-renowned Three-Michelin-Star Chef Corey Lee. The restaurant, located at Hyundai Motor Group Innovation Center Singapore (HMGICS), is set to open on June 15, aligning with the reopening of HMGICS customer experience programs.
Na Oh, which means ‘moving from inside out’ in Korean, is more than a restaurant. It is a cultural hub for Korean cuisine, craft and design, showcasing the work of Korean artisans. Under the culinary leadership of San Francisco-based Chef Lee, Na Oh brings a modern touch to traditional Korean cuisine, marking Lee’s debut project in Southeast Asia.
“We’re excited to bring this unique culinary experience to our Innovation Center in Singapore,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “By working with Chef Lee, we’re blending Korean tradition with global innovation that represents what modern Korean culture is all about.”
Chef Lee’s inaugural summer menu showcases his innovative take on traditional Korean dishes. The menu features Mulhwe, a seafood dish served in an icy kimchi broth; Naengmyun, cold beef noodles; and Samgyetang, a chicken dish flavored with ginseng.
Na Oh will be open from Wednesday to Sunday for lunch and dinner. Reservations are recommended and can be made through the HMGICS website. (Link)
Alongside the new restaurant, HMGICS is reopening its customer experience (CX) space with a variety of programs to increase its interaction with local customers in Singapore. The 80-minute CX Discovery Tour is offered free of charge, and reservations can be made on the HMGICS website. (Link)