Beginning July 6, area shoppers will get Hy-Vee Inc.’s weekly circular in their mailboxes rather than in The Kansas City Star. As part of a new program, the grocer’s ads — packaged with ads from other companies — should arrive in the mail at 611,000 homes each Tuesday.
The “marriage mail” program is the result of cooperation among several organizations: Hy-Vee, Mail-Sort Inc., Sales Focus Inc. and the U.S. Postal Service.
In a marriage-mail program, advertisers mail ads together and share the cost of postage. Mail-Sort packages the ads as one item, and an arrangement with the Postal Service sees that the pieces arrive in mailboxes each Tuesday.
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