Hannaford wants to use technology to make in-store shopping an interactive experience.
The Scarborough-based supermarket chain, a subsidiary of Dutch retailer Ahold Delhaize, is testing new features at its store at 295 Forest Ave. in Portland that are designed to promote certain product categories while making shopping easier and more convenient.
Those features include digital displays that show ads for products, touchscreen stations where customers can search for information, and shelves with sensors that know which items a customer has picked up so relevant product information can be displayed on a nearby screen.
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