Gulf Seafood Trace Helps Build Consumer Confidence In Gulf Seafood

Following a difficult three and a half years, Gulf seafood is fighting back with innovative programs designed to increase demand and inform the American public it can have confidence in seafood harvested from the Gulf of Mexico.

In 2011, the Gulf States Marine Fisheries Commission (GSMFC) initiated Gulf Seafood Trace (GST). The traceability program aims to drive demand for US Gulf seafood products from both buyers and consumers by telling its unique story and sharing information from Gulf to plate or the store shelf.

The program offers Gulf seafood businesses supply chain electronic traceability and marketing tools that include review and data analysis.

“The GST program is a component of the GSMFC’s Oil Disaster Recovery Program, which is funded by the National Oceanic and Atmospheric Administration in an effort to mitigate the economic effects of the oil disaster on Gulf fisheries,” said Alex Miller, Staff Economist and Seafood Traceability Coordinator for the Gulf States Marine Fisheries Commission.

To read the rest of the story, please go to: Gulf Seafood Institute