Hispanics have an appetite, and with an estimated purchasing power of $1.5 trillion by 2015, they are an important audience that grocery chains should not ignore.
Hispanics are spending more frequently on groceries and shopping perishables than other consumer groups in the United States, according to the Nielsen report “Fresh View of Hispanic Consumers.”
Fresh food is the cornerstone of Hispanic grocery shopping, as Hispanics spend $175 more on fresh foods per year than the national average. Fresh food ingredients and home cooking also are central to Hispanic culture, and 75 percent of Hispanic families have a traditional sit-down meal every day, based on the report “The Why Behind The Buy” from Acosta Sales & Marketing and Univision Communications.
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