Although men have been doing more household shopping for years, since the onset of the recession, they’re been hitting the aisles in greater numbers.
Stores and manufacturers are paying closer attention to their shopping preferences.
“We’re seeing a lot of men who are stay-at-home dads, working from home or looking for a job,” said Phil Lempert, an industry analyst and consultant for ConAgra Foods. “That’s changed everything.”
Earlier this year, Schnuck Markets released consumer research showing that 6 percent more men have become their household’s primary shopper compared to five years ago. That research echoes national studies. A recent ESPN study found that 31 percent of grocery shopping is being done by men, up from about 14 percent in the 1980s.
To read the rest of the story, please go to: St. Louis Post-Dispatch
