Greensboro, N.C. (August 27, 2010) – A leader in custom content marketing, Pace Communications continues its analysis of social media marketing usage in the grocery industry with two new infographics featuring the number of social media followers of U.S. and U.K.-based grocery chains.
Both charts outline the number of followers on Facebook, Twitter and YouTube. The results of the U.S. study “Reveal a titanic battle between Walmart and Target for the mantle of top supermarket chain with the most social media followers. Each has added over 500,000 followers to Facebook in the last four months,” reported John Cass, Head of Digital Marketing at Pace Communications.
The visuals show that the national U.S. grocery chains are openly embracing social media, while the regional players are slower to adopt these communications vehicles. “If there is one broad statement I can make about custom content grocery marketing, it’s that for national companies like Target, Whole Foods, Trader Joe’s and Walmart, there’s an understanding of the value of creating content on the Web and social networks for both their search engine rankings and customer engagement across the Web,” continues Cass.
The study is the second part of a series that illustrates how rapidly the grocery industry is adopting social media practices; it also gives us a snapshot of how grocery chains are developing their content marketing efforts this year.
“At Pace, we are very passionate about developing custom content that drives action and sales,” said Craig Waller, CMO. “We see this analysis as proof of the growing tide of content being used across multiple channels. We are expecting to see this trend continue to grow in the near future, and we are thrilled to be a part of it.”
Source: Pace Communications