The battle over genetically modified food continues to rage, focused mostly on whether companies should label products that contain GMOs. Whole Foods created a sense of urgency about the topic when it decided it would ensure that all GMO products in its stores would be labeled by 2018 to enhance consumer choice. Vermont recently passed a law for mandatory non-GMO labeling, and dozens of states with pending legislation have created a potential regulator-driven surge in the market as well. More and more of our clients are asking us to weigh in on the potential of the non-GMO market and the marketing consequences of non-GMO labeling.
The key question is: how will enhanced transparency around GMOs in food/beverage change purchase behavior at the shelf?
Here’s what we know about GMOs and consumers:
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