Late Monday afternoon, employees at O’Hara grocer Giant Eagle Inc. got test results showing some hash brown products sold by the retailer contained a bacterium that can cause a potentially serious infection.
Within hours, an automated system was busy calling more than 300,000 Giant Eagle Advantage Card holders who records showed had purchased the affected product. “We wanted to get the information out as soon as we knew about it,” said Michael Sealy, vice president of risk management services.
It was the first large-scale use of the grocer’s automated notification system. So far, so good. Officials said many customers have thanked the company for the calls.
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