NORTHFIELD, Ill.— Serving premium quality food and beverages to those who serve this country is a top priority at the U.S. Naval Air Station in Pensacola, Florida. That’s why Kraft Foods and GEVALIA are proud to announce the Station is switching to GEVALIA coffee after a taste test highlighted the premium brand’s signature Rich But Never Bitter flavor.
Troops used to over-roasted, burnt-tasting coffee will now enjoy waking up to the smooth flavor of GEVALIA Colombian or Dark Roast offerings. Its strong appeal and distinctive, never-bitter flavor have quickly made it the fastest-growing premium coffee brand for two years in a row1.
Given the around-the-clock duties of U.S. servicemen and servicewomen at the Pensacola Naval Air Station, GEVALIA coffee will be offered at all three main dining facilities throughout the day. Foodservice Director Paul Poling can rely on GEVALIA to deliver consistently delicious coffee, cup after cup, across the Station. Additionally, GEVALIA Coffee will be offered iced to meet the growing demand for chilled beverages, especially on warm Florida summer afternoons.
Bold yellow merchandising highlights the GEVALIA commitment to serving our nation’s finest and clearly alerts servicemen and servicewomen that premium coffee is available, while high-quality equipment makes it easy to prepare fresh coffee back-of-house.
“We’re committed to providing the best service options to ensure that every cup of GEVALIA Coffee lives up to its good name and provides an exceptional experience for our servicemen and servicewomen at the U.S. Naval Air Station in Pensacola,” says Joe Kruszewski, Military Major Account Manager, Kraft Foods. “This is just the beginning of bringing GEVALIA to many more U.S. military bases because it’s the coffee our troops deserve.”
Contacts: Kraft Foods Jessica Butera
847-646-4538 The Food Group
news@kraftfoods.com 212-329-6273 Jessica.Butera@thefoodgroup.com
As the fastest-growing premium coffee brand1, GEVALIA boasts 76% brand awareness2, providing the perfect opportunity for operators across all foodservice segments to distinguish their current coffee service. With more than 150 years of European coffee heritage and a distinctively rich, smooth taste that’s never bitter, it’s the answer to today's more sophisticated palates. Available in a variety of formats, roasts, blends and flavors, GEVALIA can elevate any coffee service to a premium coffeehouse experience.
Interested in sampling GEVALIA? Qualified foodservice operators can order a FREE sample kit that includes: Medium and Dark Roast samples, a French press and a downloadable $200 rebate offer. Visit www.kraftfoodservice.com/Gevalia today—offer good while supplies last!
ABOUT BEV1 BRANDS
Bev1 Brands is a single source for the diverse portfolio of hot and cold beverage brands offered by Kraft Foods Group, Inc. (NASDAQ: KRFT). From iconic coffee brands such as Maxwell House and Gevalia to refreshing Crystal Light, Capri Sun and more, Bev1 Brands offers products, equipment, merchandising and service support to the U.S. foodservice industry. Visit www.kraftfoodservice.com/bev1brands for more information.
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company’s iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.
ABOUT KRAFT FOODSERVICE
Kraft Foodservice is a division of Kraft Foods Group, Inc. (NASDAQ: KRFT), one of North America’s largest consumer packaged food and beverage companies. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise, and resources to the U.S. foodservice industry. Visit www.kraftfoodservice.com for more information.
Source: Kraft Foodservice
