Grocery stores are not just for Ladies anymore! According to the U.S. Bureau of Labor Statistics, 41 percent of meals made at home are prepared by men and more and more men are taking over as the primary household grocery shoppers. Long gone are the days of June Cleaver as the primary customers for grocery stores. Men are increasingly taking over food shopping and becoming responsible for their families nutritional intake. In 2011, 30-50 percent of men were the primary grocery shoppers for their households.
Since men and women are so different in their shopping techniques, perhaps we need a Mars side of the grocery store and a Venus side. Seriously, there is a new term out there "man aisles." Procter & Gamble began testing "man aisles" in 2009 and you will now find them in Walmart, Target and Walgreens. Man aisles are arranged by gender, for example rather than navigating down the soap aisle, the shampoo aisle and lotion aisle trying to find man products, in man aisles they are all grouped together.
Apparently P&G's focus groups suggested that men have little patience weaving through contingents of womens', babies and teenage girls' products to search out the male product counterparts. It's the time factor! One other finding is that men aren't as likely to ask for help finding things but are more inclined to go through the store a second time to make sure they didn't miss any important items – kinda like navigating, they never ask for help. Some guys call it surfing – cause they don't do "lists." So listen up men, here are the top five convenient "must haves" for that healthy male diet that are easy to surf for in the grocery store.
To read the rest of the story, please go to: Coeur d'Alene Press
