NEW YORK — Leading online fresh food grocer, FreshDirect has announced the launch of an extensive brand partnerships platform to connect brands with the company's massive base of highly engaged online shoppers. To lead this initiative, FreshDirect has brought on marketing expert Michelle Harmon-Madsen, as well as Upshot, a shopper marketing agency.
The partnerships platforms will leverage FreshDirect's 12+ years of deep insights and data to provide brands with turnkey shopper marketing activations to connect with their customers. The fully integrated campaigns will generate positive engagement between brands and customers across all of FreshDirect's touchpoints.
"These programs will delight our customers, make food shopping a more fun, engaging experience, and drive business for FreshDirect as well as for our partners," said Jodi Kahn FreshDirect's Chief Consumer Officer. "We are proud to be working with some of the top experts in the industry and look forward to collaborating with great brands."
Harmon-Madsen joins FreshDirect from MediaVest where she led global strategy and partnerships for Procter & Gamble Entertainment and Microsoft Advertising. Before that, Harmon-Madsen was Vice President of Branded Entertainment for 19 Entertainment where she elevated 19's relationship with sponsors and created opportunities to partner with American Idol and So You Think You Can Dance.
"My past experience has proven the power in partnerships and I am thrilled to be taking that knowledge to FreshDirect, working with their customers' favorite brands to create fresh and fun platforms that are both inspiring and engaging," said Harmon–Madsen.
FreshDirect has also brought on Upshot, an award-winning marketing agency, with deep retail and CPG experience.
"We're proud to partner with FreshDirect," said Upshot President & CEO, Brian Kristofek. "FreshDirect has spent years innovating the online grocery space. We're looking forward to helping them find and build partnerships with brands to amplify their messaging to both existing and new shoppers."
About FreshDirect
FreshDirect is a leading online fresh food grocer in the U.S., delivering premium quality fresh-from-the-farm foods and brand-name groceries directly to the doors of customers in the greater New York, New Jersey, Connecticut metro areas and greater Philadelphia, Pennsylvania area, including Delaware. With unique relationships with suppliers and farmers around the world, FreshDirect focuses on providing customers with the best-tasting, freshest, top quality foods and meals. Additionally, FreshDirect's research, development and production facility creates and innovates the more than one thousand unique meals and baked goods produced in house daily by a team of chefs. FreshDirect aspires to be a valued corporate partner in all communities in which it serves, and works extensively with multiple charitable and community partners.
For more information, visit www.freshdirect.com. Follow FreshDirect on Twitter: @freshdirect, Facebook: facebook.com/FreshDirect, and Instagram.
About Upshot
Upshot (upshot.net) is an independent Chicago-based marketing agency that inspires people to take action with a focus on consumer, shopper and business-to-business marketing. Clients include Procter & Gamble, Constellation Brands, Kraft Foods, SUBWAY® Restaurants and New Balance to name a few.
Source: FreshDirect
