Chicago — Britain voted to leave the European Union just as the second quarter of 2016 ended, but at that point they made enough foodservice visits to be the strongest global foodservice market for the quarter, reports The NPD Group, a leading global information company. Britain’s foodservice growth in the quarter ending June was driven by a balanced mix of traffic and average spend per eater increases, according to NPD Group’s CREST®, which continually tracks consumer use of foodservice outlets in Australia, Brazil, Canada, China, France, Germany, Great Britain, Italy, Japan, Russia, Spain, the United States, and now Korea*.
In addition to Great Britain, Australia, France, Japan, and Spain posted foodservice traffic gains and Germany visits held stable in the second quarter compared to the same quarter in 2015. China posted a rare decline in the quarter and visits were down in Canada, Italy, Russia, and the U.S. As it prepared to host the Summer Olympic Games, Brazil couldn’t overcome the country’s economic woes and posted the steepest foodservice traffic decline in all countries tracked by NPD’s CREST foodservice market research.
Visits at the morning meal are growing broadly, but it is still a relatively small day part in terms of traffic share in most global markets and can’t drive overall growth like other meals can. The strongest markets, Australia and Europe, saw growth from all three main day parts of morning meal, lunch, and dinner. In Spain the main day parts are morning meal and PM snack, which is dinner time, and both day parts increased traffic. Japan, China, and the U.S. all showed growth at each country’s peripheral day parts.
“Last quarter’s exciting, broad growth around the world proved to be ephemeral because this quarter is much weaker,” says Bob O’Brien, senior vice president, global foodservice at The NPD Group. “Things are still growing in most of Europe, but our global analysts are wary of their near-term prospects. Chains are not as broadly strong and main day parts are weak outside of the strongest markets. And, in the U.S., Europe, Russia, and Canada, there is great uncertainty about the direction of the overall environment.”
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* Korea launched as of Q1-2016 and reporting will be available Q1-2017.
About The NPD Group, Inc.
The NPD Group provides market information and analytic solutions that drive better decision-making and better results. The world’s leading brands rely on us to help them get the right products in the right places for the right people. Practice areas include apparel, appliances, automotive, beauty, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, mobile, office supplies, retail, sports, technology, toys, video games, and watches / jewelry. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.
Source: The NPD Group, Inc.
