CONCORD — Food Lion unveiled the grocery chain’s newest format Dec. 4th when a remodeled store in Concord opened at 7 a.m. featuring all of the company’s newest innovations in one location.
Based in Salisbury, Food Lion’s 1,113 stores across the Southeast have been going through a rebranding campaign that now features the marketing strategy “easy, fresh and affordable.” The Concord store, located at 860 Union St. S., brings together a variety of changes — some previously tested and others brand-new — designed to make grocery shopping more convenient for customers.
Depending on customer feedback in Concord, other Food Lion stores could see some of the new elements in the next year or two.
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