The Florida Retail Federation (FRF) announced on Tuesday that its Grocery Council will be renamed the Florida Grocers Association to help focus on the more than 2,300 grocery stores across the Sunshine State, a $45 billion annual industry. The Florida Grocers Association will be a division of the FRF.
“Florida’s grocers are such an important and influential part of our economy, and we felt that this rebranding better reflects the impactful role they play for both businesses and consumers,” said FRF President and CEO Rick McAllister on Tuesday. “We felt the council needed to be better positioned to meet today’s needs and challenges of the state’s grocery industry, and the Florida Grocers Association provides the appropriate level of support and awareness.”
Tom Jackson, currently a consultant with the FRF consultant and the former CEO of the Ohio Grocers Association, will take over as interim executive director of the new operation.
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