It was worth the wait for 99 cent pineapples, buy-one-get-one 50 percent off baked goods and $2.99 brie.
And more importantly, a peek inside central Pennsylvania’s newest grocery store.
On Wednesday morning, a crowd of more than 150 people lined up outside a new Lidl store at 980 S. Richland Avenue in York County as DJ music thumped in the parking lot. Some filed into line as early as 4 a.m. for a chance to receive $100 gift cards.
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Lidl is the first supermarket to introduce partially plant-based mince. This mince mix consists of 60% minced beef and 40% pea protein and tastes the same as mince that consists entirely of beef. Lidl wants to motivate mince lovers to choose mince with a lower environmental impact. In addition, the mince mix is also cheaper than minced beef. …
To win against Aldi and Lidl, supermarkets need to change their traditional approach to competing against hard discounters and embrace new strategies that leverage their strengths, according to Bill Bishop, Chief Architect of Brick Meets Click. Bishop presented this guidance last month at the 2019 NGA convention in San Diego, CA. …
The sweepstakes kicked off on July 1 and is open to legal residents of the 9 states where Lidl operates stores: Georgia, South Carolina, North Carolina, Virginia, Maryland, Pennsylvania, Delaware, New Jersey and New York, as well as Washington, D.C. The Tesla will be presented to one winner at the end of the campaign, which concludes on August 31. …
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