Fairway Market’s answer to five straight years of losses is to shrink the size of its stores.
The 15-store New York grocer will be opening smaller outlets from now on starting with its second location in Brooklyn, which will be 40,000 square feet — or 45 percent smaller than its Red Hook spot.
“We will have a much smaller footprint,” said CEO Jack Murphy during the company’s fourth quarter earnings call. “We are going to build our stores cheaper and run them more efficiently.”
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